Vision Statement

National Public Radio

Having a well-informed public is our main and guiding goal here at NPR. We strive towards our mission by reporting only the purest of news that is held to our strict guidelines.

Fairness

In order to adhere to a strict code of ethics relating to fairness, we at NPR cover all sides of the debate through offering a platform for discussion. We do this by allocating time both to coverage and interviews for all sides of a story. This allows those involved to voice the specifics of their argument, therefore providing a range of ideas for listeners to consider. We also avoid portray any value-judgements that may be implied by the omitting of various and conflicting sides of an argument. We provide enough notice when writing and editing a story to ensure that all sides have time to respond. In addition, we take on-air calls from the public who might have critical questions regarding the topics being discussed on our various programs. NPR does not attempt to capture minute instances of issues when it can instead provide in-depth content.

Accuracy

At NPR we place our sources through a rigorous process of verification to ensure that the stories we report to the public are reported with 100 percent accuracy. We then use our skills to make sure that not only is the story presented with the full validity, but also within the correct context. NPR has correspondents stationed in 17 foreign bureaus, and there are 17 also domestically stationed. This contributes to the accuracy and completeness of content that is provided by the broadcaster. We utilize these contributors along with additional resources to verify that our leads come from accessible and credible sources. NPR presents everything in the proper context because we want the public to know all the facts that leads them to form their independent opinions from the news presented to them.

Transparency

To ensure that the public feels comfortable with our information, NPR allows the public to review our facts for validity. We pride ourselves on the manner in which we explain our decision making process to the public. We let our public know who are partners or funders so the public can determine if anyone has influenced our coverage. We want our public to know that we do everything we can to make sure anyone who is interested in looking up our material and resources can do so. In some circumstances, sources exist that would prefer to remain anonymous. In this instance, NPR determines if the story provided is reliable and its potential to raise viewer concern.

Impartiality

In addition to providing transparency for our audience, we pride ourselves in presenting impartial journalism. NPR believes in providing the people with factual evidence without bias that actively challenges our own personal perspectives and those of the general public. As a non-profit organization, NPR is able to remain focused on delivering wholesome yet engaging news pieces to our listeners. We pride ourselves in our coverage that are commonly not fully covered by the popular media. NPR strives to give the public a better understanding of these important issues through broadening their cultural exposure to international topics.

Independence

As a whole, we believe that professional,honest and impartial reporting leads individuals to come to their own independent conclusions. Because informing the public is NPR’s number one priority, we avoid situations in which conflicts of interest or loyalties can arise. We refuse to allow our viewers to fall prey to sensationalism that runs rampant towards many popular media outlets. For instance, NPR does not contort findings to support our funders,employees or supporters.

Respect

We provide updated news reports and alerts that remain up-to-date on current events.NPR allows access to content on multiple platforms in order to reach the broadest audience possible. Although our coverage is broad, we strive to keep respect throughout our reporting by practicing cultural sensitivity and an understanding of privacy.

Accountability

For all the work that we do and the information that we give out to the public, we vow to take full responsibility at all times. We believe that to make our journalism the best that it can be, we must pay complete attention to hold careful consideration to our public. We always welcome questions, comments, suggestions, and even criticisms, anything and everything that will contribute to the making of a better journalism for the public.

Honesty

At NPR, we make the conscious decision to take accept our responsibility for any mistakes made throughout the reporting process. We will fix such mistakes immediately, especially when they involve serious matters that hold legal consequences. We value our interactions with the public and feedback is always accepted whether compliment or criticism. Receiving feedback allows us to better serve the public through fulfilling our obligation to honest reporting. This accountability transcends through our radio and online forums.

Excellence

Overall, we at NPR pride ourselves in delivering tangible facts through an engaging platform. The editing process enhances the delivery, but the validity of our stories remains constant.NPR prides itself in conveying honest,powerful and informative reports that are relevant to our viewers lives yet support the endless search for increased knowledge and understanding.

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